HAKU CAFE & IZAKAYA
Client:
HAKU CAFE & IZAKAYA
A Japanese restaurant located in Ealing, London, sponsored by Hakutsuru Sake Brewing, one of Japan’s largest sake manufacturers. HAKU CAFE & IZAKAYA offers authentic Japanese cuisine and beverages in a refined atmosphere reminiscent of Japan. I was tasked with designing a comprehensive range of assets, including their logo, website, and menu book.
Project:
Logo, Website, Printing, Graphic, Photography
The project began with designing the logo, inspired by the Japanese kanji character “白 (Haku),” meaning white. Drawing from the restaurant’s name, menu, atmosphere, and the aesthetic of HAKUTSURU SAKE BREWING CO., LTD., I focused on these key elements: sake, intimacy, and purity.
For the website, I developed a custom WordPress theme from scratch to meet the client’s specific requirements and accurately reflect their brand image. This custom solution also allows the restaurant staff to easily update their menu.
Additionally, I have provided various print and graphic materials, including business cards, posters, and social media assets, ensuring a cohesive and polished visual identity across all platforms.
